Black investors who distrusted traditional finance. They had good reasons for their suspicion: Traditional financial institutions charge Black people more for mortgages, appraise their homes for less, deny them loans and jobs at high rates, and continue to redline their communities.
Many Black investors also read headlines promising that crypto was an engine for racial equity, saw constant advertisements for coin offerings and NFTs, watched NBA players and NFL stars start taking their paychecks in bitcoin. (In a Crypto.com Super Bowl ad that aired this year, LeBron James tells a teenage version of himself, “If you want to make history, you gotta call your own shots.”)