“We knew when we opened our doors who our market would be – mostly white people,” said Marvin.

Fearing their Black faces might deter potential guests, the Johnsons designed their website to promote the property’s serene surroundings and amenities. “That was on purpose,” said Anita. “We didn’t want to advertise that we were African Americans, and we didn’t want [our clientele] to be limited to African Americans.”

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